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tmg3.com Web Site Definition and Design --- Strategic Internet Marketing
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FOR IMMEDIATE RELEASE
July, 2001
CONTACT: Lynn Polizos
(757) 340-7425

CABLE PROGRAMMING USES WEB SITE TO DRIVE DEMAND
Web Site Design and Development Company is Awarded Fox Sports Net Web Site Development Contract

www.iwantfoxsportsnet.com
www.iwantfoxsportsnet.com
VIRGINIA BEACH, Va. - Fox Sports Net Florida, a basic cable channel currently available to 3.1 million cable subscribers and nearly 600,000 satellite customers, has contracted tmg3.com, the Internet Division of The Meridian Group of Virginia Beach, Va., to build its Web site, at www.iwantfoxsportsnet.com.

The objective of the new Web site is to educate current Florida cable subscribers about the Florida-focused sports programming available on Fox Sports Net. The site will include all Fox Sports Net programming to inform Web site visitors that the cable channel is the ultimate "one stop shop" for hometown Florida sports programming. Florida residents who want to immediately and directly show their support for bringing Fox Sports Net to their local cable lineup can complete an online petition to let their local cable operator or satellite provider know that they want Fox Sports Net added to their basic cable service.

Rick Richter, president of tmg3.com adds, "Growing up with the influence of the "I Want My MTV!" advertising campaign, this Web site was a perfect fit in designing an interactive, TV-like Web site, with a heavy branding component. As marketing professionals, we focused on positioning the Fox Sports Net brand to people who don't currently have that cable channel, to ensure the new site will have more Florida residents demanding 'I Want Fox Sports Net!'"

About tmg3.com
tmg3.com is one of the region's most experienced Web site design and Internet marketing firms. Since 1994 the organization has helped develop and design Internet marketing strategies for more than 200 Web site projects in diverse market segments: hospitality, real estate, engineering, financial, internet, manufacturing, media, medical, professional and non-profit services. tmg3.com was formed out of the corporate merger of WebMarketeer, Inc. and The Meridian Group, January 1, 2000. The company is a separate corporation working independently with clients, but also acts as the Internet Division of The Meridian Group, a fully integrated advertising, marketing, media, and public relations firm. The Meridian Group, one of the fastest growing marketing communications firms in the Southeast, is headquartered in Virginia Beach, Va., with offices in Charleston, S.C., and Ft. Lauderdale, Fla.

About Fox Sports Net
Fox Sports Net reaches more than 73 million households nationwide and is a service of National Sports Partners, equally owned by Cablevision's Rainbow Media Holdings, Inc., and Fox Entertainment Group. Fox Sports Net Florida is a service of Rainbow Sports Networks, a division of Cablevision's Rainbow Media Holdings, Inc.

Rainbow Sports Networks has been dedicated to "Home Team" fans for nearly 20 years. Rainbow Sports Networks incorporates Rainbow's 50% ownership of FSN and FSN National Advertising and the ownership and management of Fox Sports Net's regional networks in five of the nation's largest markets, Florida, Chicago, Ohio, New England and San Francisco.


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